Campaigns
I have created and executed a number of strategic campaigns for non-profits, universities, and an action sports league related to brand discovery, fan growth, alumni engagement, and fundraising targets.
In conjunction with the launch of the Apple TV+ surf series Make or Break, we created custom Apple Maps guides that allowed new fans of the sport to explore the sport’s most beautiful and iconic waves. Maps were so popular, we went on to create guides for the entire Championship Tour!
To celebrate the 50th anniversary of the Pepperdine University Caruso School of Law, I created the 50 for 50 spotlight campaign to highlight 50 diverse law school alumni and their unique legal career journeys. The series quickly gained traction among the community, and the anniversary ultimately culminated in a milestone donor gift.
At the World Surf League, I execute audience engagement campaigns in the form of push notifications driving to the WSL app that have a reach of 2M active users on iOS and Android devices.
Tune-In Campaigns
I led the creative copy strategy related to the marketing of each event of the 2024 World Surf League Championship Tour. The tagline for each event drives the content strategy. Below is the tune-in campaign for the 2024 SHISEIDO Tahiti Pro.
Digital Marketing Campaigns
50 for 50 Spotlight Series
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Tamalani Barnett
“Pepperdine Caruso Law is a place where students are empowered with tools to speak out for those who have no voice or opportunity.”
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Steven Roberts
As a Pepperdine alumnus, Roberts feels a personal responsibility to exemplify integrity, hard work, and the need for balance all in the name of service to others.
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AnnMarie Highsmith
When she set out to earn a law degree, AnnMarie had no intention to work in government service, but she began to get a glimpse of the magnitude of the impact she could have in public service.
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![Justice Jeffrey S Boyd]()
Justice Jeffrey Boyd
Justice Boyd represents those quintessential Pepperdine values of serving others, and one of the way he does so is through the creation of a strong network and opportunities for alumni.
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Capri Maddox
Capri Maddox is the Special Assistant to the City Attorney for the City of Los Angeles and was an instrumental part of raising 43 million dollars for LA Unified, a school district of immense need.
